You can write your dreams into being

You might not know this about me but from age 3-15 I was a hard core ballerina

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I danced at my local studio 2-3 hours a day, most days of the week, and I’ve probably performed every role in The Nutcracker—from 🐀rat to 🔫 soldier to ❄️ snowflake—in the 40 or so shows my dance company produced during that time.

One mantra our instructors drilled into us as young performers was to remember that “the audience doesn’t know what it’s ‘supposed to’ look like.” And that translates to mean we were to dance with conviction, grace, and joy even if we knew we made a mistake or forgot our place.

I put this to the test last year when I challenged myself to dance Waltz of the Flowers from memory on Christmas Day—20 years after I had last performed it. ✨ Click here to watch on tiktok ✨

Now, I would never recommend covering or using a mask when writing about what you do like we “pretended” any mistakes were intentional as young dancers…

However, I do want to show you one specific way to present your work—whatever it is—with that same dancer’s confidence that has it manifest (almost) immediately.

How I create new worlds in language

I use this tool with clients who are creating new worlds constantly, so if you’re in the business of sharing new thoughts, igniting new communities, or starting new futures—listen up.

My magic tip? Any time you write or hit publish, come from where you’re aiming to go.

What does this mean?

When you come from where you’re aiming to go, you stand in that future world you want to make real and paint a picture of what things look like from there — as if that world were real, today.
When you come from where you’re aiming to go, you don’t write as if something will happen someday, you write as if it is already happening (or as if it already happened). So you’d avoid words and phrases like: going to, will be, we will, and wanting to and instead use active verbs and phrases.
When you come from where you’re aiming to go, you use present tense or even past tense.

EX: We serve $1M clients versus We will serve $1M clients
EX: We’ve built a platform that… versus We will build a platform that will…

Coming from where you’re aiming to go communicates confidence and assurance to your reader—who, like that ballet audience doesn’t know that they’re the first to inquire about a new service or the first to purchase a new offering. More often than not, your lack of confidence isn’t because you can’t do what you set out to do, it’s just that you haven’t done it yet.

“I’m so much clearer about what I’m asking now. I feel like I could get a client with this new site!” —Recent client using this “come from” approach.
Coming from where you’re aiming to go also propels you forward because once you hit PUBLISH, you’ll immediately start to see the gaps and steps between that “future” and now. You’ll work your hardest to make that future real and legitimate ASAP, and that’s why it doesn’t occur as stretching the truth (not even one bit).

All we’re doing is moving your dream from someday, to today. We’re literally making the future real now. First for you, then for others.

Coming from where you’re aiming to go is a crucial step in the journey of becoming the next evolution of you, and it’s my best tip to make your dreams real. Just tell the world (and yourself) they’ve already happened!

Soon enough, you’ll have real referrals and real inquiries into something that was merely an idea just days before.

To prove the point visually, I’ll send you a gift in the mail (pinky promise) if you can properly identify which of the following screenshots from real websites I built in 2021 referred to new programs or services, and which referred to programs that already existed before me and my client started working together.

Can’t tell? Neither can the audience😉