ABOUT THE STORYTELLING SPECIALIST
HEADACHE-FREE ONLINE MARKETING for Leaders & Coaches
Hi! I’m Victoria. A Squarespace web designer and storyteller dedicated to helping you launch a website that grows your email list and makes you money.
WAIT A MINUTE!—I LIED.
(just a tiny bit)
I said “launch a website” because I know that’s what you’re searching for in the dead of night... frustrated and alone.
The truth? We might start with your website but I don’t want to stop there.
I want you showing up everywhere online as YOU–on your best day. We’re aiming for a powerful online presence. The whole thing.
I’m intimately aware of the headache brewing any time a good, honest person has to write about themselves or hit publish on a “digital thing”…
It’s that feeling of knowing something is off but not knowing where to start.
And the need to be “professional,” but concise. And also approachable… And funny? All at the same time.
Don’t forget the images, navigation, headlines, lead magnets, welcome emails, social profiles, and calls to action!
Who am I supposed to be on here anyway?!
—Any honest person trying to show up online
The real problem, though, is the need for a persona at all.
Or having to edit out some fantastic piece of what you bring because you don’t know how to have every part click.
I get it. It happens to the best of us. And it especially happens if you’re bringing something new (you!) to a stale industry.
MY RECIPE FOR STRESS-FREE
WEBSITES & EMAIL MARKETING?
You might have already guessed it, but it’s stories.
Not the fiction kind, but the deep-down heartfelt reason why you went into business in the first place.
The story snippets that demonstrate the impact you make in real people’s lives. Already. Today. Right now.
And the story structure that makes sure we’re teaching people how to book a call or buy from you (or both!).
It’s the balance between sharing the substance and soul of your business online.
SO HOW CAN I HELP?
If you’re a:
Thought Leader
Coach
Consultant
Course Creator
Author
Who struggles with:
Knowing what to put on your site
Organizing mountains of info
Feeling salesy or sleazy
A musty & dusty brand image
and just wanting things to feel & sound like you at your best
You can do two things: learn from me or hire me.
I’ve also got plenty of free tools & resources because we all need to start somewhere. I don’t want anyone left behind.
HOW I GOT STARTED
MY OWN ONLINE
EVOLUTION
🩰 TEENY-BOPPER ERA
The internet came to my bedroom in 1996 and I did what any obsessed pre-teen would do — build a fan-site about the hottest boy band on the planet: The Backstreet Boys. I was 12 years old. (I was also a semi-professional ballerina!)
👍 EMO ERA
At 16 and all through college, I hard coded a weekly journal about my life and made it public (a lot more people read it than I ever thought). I even met one of my boyfriends in undergrad through a blog we both kept! (although the word blog didn’t really exist and online dating definitely didn’t exist back then)
🌎 GREEN ZONE ERA
I spent three years making policy make sense for the federal government in Washington, D.C. for the Department of Homeland Security. While on tour in Baghdad for the Department of Defense, my private blog for friends & family chronicled the highs and lows of living in a war zone.
🔍 PLAYFUL EXPANSION ERA
Then the scavenger hunt I hosted honoring veterans in Southie got picked up by Boston.com, the Red Sox Foundation, and drew in thousands of dollars in donations… all from a practice of showing up online in new and creative ways.
TURNING A ❤️ INTO A BUSINESS
Looking back, it makes sense right? But I never would’ve guessed I’d turn this activity I did just for fun into a business.
Then in 2016, I was the recipient of life-changing coaching that I couldn’t share with anyone. My coach’s social media and online presence (I’m whispering this: it sucked) and I asked if they would let me make them a website.
Honestly? It was so my friends would take me seriously when I told them about my coach.
One month later my coach had a sparkly new site, brand, copy, and a logo. People said they felt things when checking it out.
The next week I was in business—and when I say business, I mean typing away at a plywood desk in a friend’s spare bedroom, sitting on a 1970’s gold velvet dining chair I scored for $5 from Goodwill.
I spent the next decade or so growing a reputation of bringing structure to creatives and coaxing out the soul of over-analyzers …
While also putting in over 2,000 hours into gestalt & Reichian therapy, plus hundreds more into bodywork, acupuncture, qi gong, meditation, personal development, nutrition and detoxing my body, healing from trauma, and spiritual reflection.
I’m a cycle breaker, and I bet somehow you bring new things to the world, too.
MY CLIENTS?
They’ve gone on to produce truly fantastic results for themselves, including:
Closing their first $20k+ sales within days of launching
Enjoying 47-68% conversion rates on lead magnets, freebies, and downloads
Showcasing piles of crazy-good testimonials from real customers who love their work
Coming across as approachable even when discussing difficult or sensitive topics
Recruiting higher quality team members & volunteers eager to assist in bringing their big vision to life, and
Becoming the go-to thought leader in new industries around the world.
Hundreds of webpages + email automations later I’m teaching everyday people how to show up online as the true, authentic difference-makers they already are.