The Lazy Girl’s Guide to Spring Cleaning Your Website
You deserve for your regular website updates to feel fun and pleasurable. It doesn’t have to be hard or boring to clean up the content on your website to make it appealing to potential customers.
When your website is beautiful, you’ll experience joy sending it to people, improving your SEO, or sending emails, and that’ll increase your business.
Let your next website update feel e-a-s-y with my 3-step checklist.
Website optimization in 20-minutes:
Step #1: Update your homepage
Refresh Your Homepage: How do you feel about your business right now? Take a minute to review your homepage banner and refresh it in a beautiful new way. Try saying what’s already there in different words. Or, try swapping out the background image to a new version to better match your brand now.
Remove outdated info: Remember to absolutely remove any outdated information, especially if it has DATES from different years. You might have a copyright © symbol and the year in your footer. Update that date too!
Double-check links: Also remember to check all your links – especially any that lead to buying products or scheduling calls with you. You might have updated those links throughout the last few months and forgot to update them on your site.
Step #2: A clear call to action = more easy $$$
Clarify your “Ask”: Double check that your website has 1 clear call to action. That means, offering visitors one “next step” to take along the journey to working with you. For coaches and consultants, I recommend adding a tool like Acuity or Calendly that can help visitors self-schedule a 15-minute consult with you to chat about their needs. Check my Tech Stack for recommendations.
Offer a Digital Info Product: For other service providers, I recommend adding in a digital product or resource visitors can buy on their own without emailing you for information. Don’t stop the flow of money to you by putting up barriers or forcing people to reach out with a lot of back and forth.
Step #3: Throw up feel-good photos to attract more clients
Refresh your photos: It may seem like a small thing, but sometimes small tweaks make a big impact. Better photos on your website means more trust and believability in your products and services. You increase excitement when you switch up or change up your photos. It says, “I’m still here!” You can even use different shots of you from the same ol’ photoshoot. Just the refreshed feeling will matter!
You’ll be amazed at how good you’ll feel when you take the time to spruce up your existing site. It doesn’t have to be hard or boring. You just have to take focused action now. After making these quick changes, go ahead and schedule your next round of website updates in the next three months (or less!).
