Before & After: Hillary
Where we started
Hillary’s existing DIY site mostly consisted of a front-page blog. It had an old-school layout with a sidebar and a few pages with extra content.
Her issue: Hillary is transitioning her existing traditional consulting business into a new one—Transforming Ventures. Moving into this new realm felt spiritually-aligned, but also put her “on the skinny branches” and she wanted to take the right approach with her messaging.
From my point of view: Hillary’s site felt two-headed: super businessy-strategy-process vibe, and then this uber feminine-ancient wisdom energy. I couldn’t easily tell what types of clients Hillary was trying to target, and I had a feeling we weren’t speaking to them in ways they would understand or be attracted to. I wanted her work to have more clarity and feel credible (she’s powerful at what she does).
What we did together
Site Clarity Audit - to better understand exactly what she was trying to say + what her ideal site needs to accomplish
Branding Integration - We took the brand strategy work Hillary had just completed with Karley Cunningham and used it to help us communicate deep values
Messaging & Storytelling - We wove together operational + spiritual language in ways her audience is ready to hear
Services Clarity - We spent almost an entire afternoon bringing clarity to her offerings so they’d be powerfully portrayed as essential to the right audience
Vibrant Imagery & Custom Fonts - I searched secret stock photography collections and found striking photos and art to weave in for a cohesive, memorable visual experience
New Logo - a refreshed logo to fit with our new style and custom fonts
Site Build - a 3-day, 2-page site claiming new territory in the consulting realm and establishing credibility
Easy Email List - Allowing visitors to stay connected to Hillary’s cutting-edge work as it evolves
Self-scheduling - so clients can book their own initial consult! Hillary maintains her personal calendar like usual and her availability is automatically updated
The (Never) Finished Product
Hillary will keep evolving and so will her site and work, but holy 🐮 this one feels good.
Ready for your true-to-you digital makeover? Check out my custom services to see if they’re the right fit for you.
Hold up — what did Hillary really think when she saw her site for the first time?
